Part 1: What Does the Market Look Like?
Deciding to expand a business isn't always the easiest decision. After all, it requires an extensive due diligence process that must include market research, supply chain consideration, and of course, a sound expansion plan – and that is just when expanding domestically.
International expansion plans increase this process tenfold – both in the scope of research required and the intensity of the process. However, if you're reading this, you already have some idea regarding your company's intentions to expand internationally, which is excellent news.
In this 3-part eBook, we will cover the pros and cons of expanding into Africa. In 2015, Africa had a total GDP of $2.5 trillion and an annual growth rate of 5%. And while Africa's economy may be booming, it also has its fair share of challenges that makes it difficult to invest in the region. But don't let these worries discourage you! Read on to learn more about what to consider when deciding whether or not expanding into Africa is suitable for business!