Part 1: What Does the Market Look Like?
Today, expanding your business is more a matter of when, not if. With businesses popping up, markets expanding, and industries growing in all areas around the world, occupying as much of your respective market as possible is critical to your long-term success.
With that in mind, expanding your business domestically is one way to go about it. Or, if you have the right strategy and have chosen the right region, international business expansion might be an even smarter move.
Throughout the last number of months, we’ve written several articles regarding international business expansion across several different regions in the world. From Latin America and Europe to Africa and the Middle East, it’s clear to see that now is, perhaps, one of the best times in recent memory to pursue international business expansion. With so many markets emerging as significant players on the global stage, it seems that it would be difficult not to achieve sustainable success. Again, it all comes down to the strategy.
If you're a business owner, an entrepreuner, or an investor with dreams of dipping your toes into an international market then it's time to take advantages of the world of opportunity awaiting you in the hidden gem of Canada.
Now, you might be thinking, “why expand into Canada when I can simply go a few hours south of the border and break out into the US markets?” In short, there’s something that the Canadian markets offer that the US doesn’t — but we’ll explore those details later on in this 3-part series.
First, we’ll look at the current market condition within Canada. In other words – what does the market look like? From there, we’ll move into the potentialities of expansion and the possible benefits you could open yourself up to, should you decide to expand internationally into Canada. Finally, we’ll close with the possible challenges that could disrupt your international business expansion plans.
With that said, let’s get into the first part of this intensive, 3-part series — what does the market look like?