Part 1: What Does the Market Look Like?
It should come as no surprise that our world is growing increasingly closer, connected, and reliant upon the various countries and regions that shape the global marketplace. The world isn’t changing—it’s growing. As a result, businesses are becoming more and more compelled to not only grow and expand domestically but to move offshore and see just what the rest of the world might have in store for them.
International business expansion isn’t a question of why, how, or where—it’s a question of when. Some of the most successful global brands initially had a dream of expanding internationally. Why? Because of the promise of new revenue streams. And remember, the name of the game when it comes to business is increasing revenue streams.
Today, we're going to look at a region that is an obvious choice for international business expansion and take a deep dive into the reasons why expanding a business into Asia is a wise move. Now, you might be thinking to yourself, “Asia is a massive continent. Where exactly should I expand?” Of course, that's up to you to determine. But throughout this eBook, we’ll paint a picture of the inner workings of the Asian marketplace. Upon first glance, you should be aware that Asia has several rapidly expanding markets. As a result, a business can gain several immediate benefits when expanding into Asia, but some benefits will materialize in the long run.
When it comes down to it, expanding into Asia could be one of the best decisions a business can make. No matter where a company is located, there is always an opportunity to do business in Asia.
Let's answer our first question—what exactly does the Asian market look like today?